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Listen

Share your story

Your story is experienced in minutes. It takes what feels like a lifetime to make it. Creating a world on and offline around your story and sharing that journey is today as vital as your film.

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Your story

Your story is as unique as you are, that’s why it’s important that you do the talking.
We do the listening.

We listen to your story with experienced marketing and filmmaking ears.

We’ll give your story the broadest possible reach from the point you are ready to share it to the commercialisation of the completed work.

Storyworld

Audiences become more engaged as the project develops and elements of your story become tangible. At the end of production you are not only ready to enter the festival circuit (if that is your aim), you are in a strong position to sell the story, products and experiences around it.

It all starts with you telling us your story.

Storyworlds in the making

Interpret

Your world, by design.

Multi-platform storytelling positions audiences (consumers) as powerful and engaged players in your world, with you the storyteller, as the guide into that storyworld.

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Creating the Blueprint

We narrow the possible communication vehicles to what is relevant to your story and your audience.

The Big Idea:
Once we’ve listened to and understood your story, we extrapolate key themes to create the ‘big idea,’ the strategy and blueprint.
Audiences:
We go out and find them.
We identify the people who will have most proclivities to listen to those key messages who will buy into that big idea.
Channels:
Not all channels are created equal.
Once we have defined your audiences, we review all methods of engaging with them on and/or off-line. We go to where they are and learn about what they do there, when they are there, how often, etc.

Story + Audience + Channels = Blueprint.

More about your blueprint

About your blueprint

You are the storyteller – the director. You have the vision. We help you transform that vision into a touchable world.

The Big Idea

According to Daniel Ogilvy: “You will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”

Simply put, what you need is a strong story (this is essentially your ‘brand’) that only you can tell. And your big idea should be able to stir emotion. It’s why we’re here.

The Big Idea drives everything; the tone of voice, the communication platforms and the way you will engage people online and offline.

Audience

Your target audience can’t be the entire population. While you want to talk to as many people as possible, generate as big an audience as possible and touch many people, it is simply a Herculean task. As the cliché goes, you can’t please everyone. Focus on an active target will get you the most engaged audience.

Remember that 90% of audiences don’t actually participate (the 90–9–1 rule states that for websites where users can both create and edit content, 1% of people create content, 9% edit or modify that content and 90% view the content without contributing).

Channels

With so many communication channels and so little time…how do you choose the best one for your story?

Your target audience should be the filter by which you choose the platforms and channels. This is why it is helpful to have your ideal audience in mind.

What you need to know is which audience will give you the best return on your investment (time, money, resources) and where your target is spending the most time and would be most open to what you have to say.

Start out small, analyse, refine, review, prove ROI and then gradually expand in accordance with audience, interaction and resources.

Produce

Navigate a new world

A story created and shared across multiple channels engenders engaged co-creators and ultimately, passionate and vested participants.

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Navigating the web, digital changes, on and off-line avenues can seem daunting given the monumental task of producing a film. We know, we do it. But we haven’t done it alone.

Navigate unchartered territory with some of the brightest designers, developers and producers.

DESIGN

In your world, everything has to look like it belongs in your world. We design with your story and audience in mind. You will have a Style Guide, defining the look and feel of that world. This is your story brand. How people visually connect to your story.

DEVELOP

Developing interfaces with your audience in mind is critical if they are to engage. Technology moves at the speed of nought. What drives our development and use of technology is your audience, your story – not the latest technology, platform or trends.

PLATFORMS / CHANNELS

Online: social, mobile, gaming, interactive displays, websites, blogs
Offline: experiential, live events, viral stunts, or
Off/Online: Print + Augmented Reality + Social-Mobile events

More about your storyworld tools

Deliver

Engaged audiences delivered

We don’t consult. We deliver results. It’s not our agenda that we aim to fulfil – it’s yours.

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So, where are we?

Story: Written
World: Extracted
Audience: Found
Channels: Defined
World: Built

Built it. They will come? We will place it where they will find it. This is through outreach, strategic placement on and off line, attracting the ‘opinion leader.’

Launch
We launch the programme and carefully set up tracking parameters.

Measure
We measure against those parameters (posts, likes, retweets, sharing, etc.) and track activity.

Refine
Given the objectives we review activity and refine our outreach, products, and or entertainment.

Rinse and repeat.

Results
Deliver a fully profiled community, which is measurable and sellable,
Create a sales and marketing strategy around your defined audience,
Introduce sales and distribution agents or,
Deliver an e-commerce/social-commerce solution.

More about the delivery process

Reward

The journey pays off

We all have to make a living. And art has to support the livelihood of the artist. Your community/audience will support you in the endeavour.

Monetizing

Intellectual Property

Film
Games
Apps
Music/soundtrack
Original content
Databases

More about monetising

Us

Who we are

Storytellers, Digital Marketers and Advertising Professionals brought together to achieve a common goal: to make the storytelling process as engaging as your story, one that creates through involving and evolving a vested audience.

Experienced filmmakers/storytellers
Experienced researchers and digital communication planners
Experienced practitioners in online, social, mobile, live and experiential campaigns

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Meet us

We are passionate about participating in well-told stories
We are passionate filmmakers having been through the very long process of getting a film to screen. We know that after successfully completing the monumental task of getting the story in the can, there’s the daunting task of selling it.

We know platforms and we know how to use them
We are passionate digital marketers/advertisers and have worked for the biggest brands in the world. Major brands spend time to understand behaviours; we deliver and refine messages to those behaviours providing actionable entertainment. Given the smallest brand or budget – we know how to engage.

People
Qualities our team share:

Talented, driven, and experienced (or just talented and nice to work with)
Forward-thinking
User-centric

Listen

Share your story

Your story

Storyworld

Cuando llegues

Multiplatform fiction

The Victor Project

Multiplatform non-fiction

Interpret

Your world, by design.

Creating the Blueprint

About your blueprint

The Big Idea

Audience

Channels

Produce

Navigate a new world

DESIGN

DEVELOP

PLATFORMS / CHANNELS

About your storyworld tools

Social

Mobile Apps

Games

Websites

Video

Live

Deliver

Engaged audiences delivered

So, where are we?

About the delivery process

There’s too much to see, too little time.

Campaign Management

Social/Campaign measuring tools

Rinse and repeat

Reward

The journey pays off

Monetizing

About monetising

Intellectual Property

Depending upon the story, you may be producing IP and knowing how to deal with rights will be important to your financial plan and your investors. Contact us to know more.

Us

Who we are

Meet us

Contact us

London + LA + NYC + Paris