Your story is as unique as you are, that’s why it’s important that you do the talking.
We do the listening.
We listen to your story with experienced marketing and filmmaking ears.
We’ll give your story the broadest possible reach from the point you are ready to share it to the commercialisation of the completed work.
Audiences become more engaged as the project develops and elements of your story become tangible. At the end of production you are not only ready to enter the festival circuit (if that is your aim), you are in a strong position to sell the story, products and experiences around it.
It all starts with you telling us your story.
We narrow the possible communication vehicles to what is relevant to your story and your audience.
Story + Audience + Channels = Blueprint.
You are the storyteller – the director. You have the vision. We help you transform that vision into a touchable world.
According to Daniel Ogilvy: “You will never win fame and fortune unless you also invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
Simply put, what you need is a strong story (this is essentially your ‘brand’) that only you can tell. And your big idea should be able to stir emotion. It’s why we’re here.
The Big Idea drives everything; the tone of voice, the communication platforms and the way you will engage people online and offline.
Your target audience can’t be the entire population. While you want to talk to as many people as possible, generate as big an audience as possible and touch many people, it is simply a Herculean task. As the cliché goes, you can’t please everyone. Focus on an active target will get you the most engaged audience.
Remember that 90% of audiences don’t actually participate (the 90–9–1 rule states that for websites where users can both create and edit content, 1% of people create content, 9% edit or modify that content and 90% view the content without contributing).
With so many communication channels and so little time…how do you choose the best one for your story?
Your target audience should be the filter by which you choose the platforms and channels. This is why it is helpful to have your ideal audience in mind.
What you need to know is which audience will give you the best return on your investment (time, money, resources) and where your target is spending the most time and would be most open to what you have to say.
Start out small, analyse, refine, review, prove ROI and then gradually expand in accordance with audience, interaction and resources.
Navigating the web, digital changes, on and off-line avenues can seem daunting given the monumental task of producing a film. We know, we do it. But we haven’t done it alone.
Navigate unchartered territory with some of the brightest designers, developers and producers.
In your world, everything has to look like it belongs in your world. We design with your story and audience in mind. You will have a Style Guide, defining the look and feel of that world. This is your story brand. How people visually connect to your story.
Developing interfaces with your audience in mind is critical if they are to engage. Technology moves at the speed of nought. What drives our development and use of technology is your audience, your story – not the latest technology, platform or trends.
Online: social, mobile, gaming, interactive displays, websites, blogs
Offline: experiential, live events, viral stunts, or
Off/Online: Print + Augmented Reality + Social-Mobile events
Designing and implementing one look and one voice consistently throughout your social channels will hep build a space for your story world in the audience’s mind.
There is no question that mobile will continue to skyrocket. The stories you create will no doubt have some base in mobile communications, whether that is a microsite, an App that uses NFC, or whatever tomorrow brings.
Apps: we help you define their function and most importantly focus on the need.
Games can be immersive, value, teaching, campaigning, or monetizing. It may be the centre of your story. We will help you define.
Websites will play different roles depending on the story. This could be a place for information only, or it may well become your central piece of the story.
We don’t intend on producing your film, but we can help define what you can use, outtakes, etc. in order to provide rich content that can be repurposed for marketing, for deepening the story or for more involvement in your characters lives.
Live events form a crucial part in rewarding your audience for their support. Live events can be concerts, theatre performances, interactive shows, AR gaming. The point is to take the online offline and create a physical bond with your audience.
Built it. They will come? We will place it where they will find it. This is through outreach, strategic placement on and off line, attracting the ‘opinion leader.’
We launch the programme and carefully set up tracking parameters.
We measure against those parameters (posts, likes, retweets, sharing, etc.) and track activity.
Given the objectives we review activity and refine our outreach, products, and or entertainment.
Rinse and repeat.
Deliver a fully profiled community, which is measurable and sellable,
Create a sales and marketing strategy around your defined audience,
Introduce sales and distribution agents or,
Deliver an e-commerce/social-commerce solution.
More about the delivery process
In a world where there’s so much content, so much to give your time and attention to, we are looking to people who curate for us; filter all the information and deliver it on our behalf.
You’ve identified your key themes, who the audience is, where they will engage with you, what experience/emotion you want to leave your audience with…but how do they know you’ve done this all for them?
Launching takes an army. Fortunately, we have one…or at least, can find one.
People, tools and workflows in place, we:
A community manager, who knows your story inside out, manages the communications. We enable and empower our managers to communicate with your audience in a way that is consistent with your story.
We start with search data as a means to getting a better understanding of your audience:
There are many to choose from: subscription or free. Given your budgets, we help you determine best use.
The more you know about what they are doing, responding to, the more we can customise their experience of your story and storyworld.
Storytellers, Digital Marketers and Advertising Professionals brought together to achieve a common goal: to make the storytelling process as engaging as your story, one that creates through involving and evolving a vested audience.
We are passionate about participating in well-told stories
We are passionate filmmakers having been through the very long process of getting a film to screen. We know that after successfully completing the monumental task of getting the story in the can, there’s the daunting task of selling it.
We know platforms and we know how to use them
We are passionate digital marketers/advertisers and have worked for the biggest brands in the world. Major brands spend time to understand behaviours; we deliver and refine messages to those behaviours providing actionable entertainment. Given the smallest brand or budget – we know how to engage.
Qualities our team share:
Contact us if you are one of them