Your story is as unique as you are, that’s why it’s important that you do the talking.
We do the listening.
We listen to your story with experienced marketing and filmmaking ears.
We’ll give your story the broadest possible reach from the point you are ready to share it to the commercialisation of the completed work.
Audiences become more engaged as the project develops and elements of your story become tangible. At the end of production you are not only ready to enter the festival circuit (if that is your aim), you are in a strong position to sell the story, products and experiences around it.
It all starts with you telling us your story.
We narrow the possible communication vehicles to what is relevant to your story and your audience.
Story + Audience + Channels = Blueprint.
You are the storyteller – the director. You have the vision. We help you transform that vision into a touchable world.
Navigating the web, digital changes, on and off-line avenues can seem daunting given the monumental task of producing a film. We know, we do it. But we haven’t done it alone.
Navigate unchartered territory with some of the brightest designers, developers and producers.
In your world, everything has to look like it belongs in your world. We design with your story and audience in mind. You will have a Style Guide, defining the look and feel of that world. This is your story brand. How people visually connect to your story.
Developing interfaces with your audience in mind is critical if they are to engage. Technology moves at the speed of nought. What drives our development and use of technology is your audience, your story – not the latest technology, platform or trends.
Online: social, mobile, gaming, interactive displays, websites, blogs
Offline: experiential, live events, viral stunts, or
Off/Online: Print + Augmented Reality + Social-Mobile events
Built it. They will come? We will place it where they will find it. This is through outreach, strategic placement on and off line, attracting the ‘opinion leader.’
We launch the programme and carefully set up tracking parameters.
We measure against those parameters (posts, likes, retweets, sharing, etc.) and track activity.
Given the objectives we review activity and refine our outreach, products, and or entertainment.
Rinse and repeat.
Deliver a fully profiled community, which is measurable and sellable,
Create a sales and marketing strategy around your defined audience,
Introduce sales and distribution agents or,
Deliver an e-commerce/social-commerce solution.
In a world where there’s so much content, so much to give your time and attention to, we are looking to people who curate for us; filter all the information and deliver it on our behalf.
You’ve identified your key themes, who the audience is, where they will engage with you, what experience/emotion you want to leave your audience with…but how do they know you’ve done this all for them?
Launching takes an army. Fortunately, we have one…or at least, can find one.
People, tools and workflows in place, we:
Storytellers, Digital Marketers and Advertising Professionals brought together to achieve a common goal: to make the storytelling process as engaging as your story, one that creates through involving and evolving a vested audience.
We are passionate about participating in well-told stories
We are passionate filmmakers having been through the very long process of getting a film to screen. We know that after successfully completing the monumental task of getting the story in the can, there’s the daunting task of selling it.
We know platforms and we know how to use them
We are passionate digital marketers/advertisers and have worked for the biggest brands in the world. Major brands spend time to understand behaviours; we deliver and refine messages to those behaviours providing actionable entertainment. Given the smallest brand or budget – we know how to engage.
Qualities our team share: